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What Is Fair Trade?

Harnessing the power of the market to give farmers a fairer deal

Fair trade is a market led solution to poverty which aims to use trade, not aid, to improve livelihoods for disadvantaged farmers and artisans and promote sustainability.

Shop for Change works to empower farmers, businesses and consumers to change the way India does business and make shopping fairer and greener for a more sustainable future:

Consumers:
Shop for Change Fair Trade empowers consumers to make informed choices and bring about positive change, while still enjoying affordable, quality products.

Farmers and artisans:
Shop for Change Fair Trade empowers consumers to make informed choices and bring about positive change, while still enjoying affordable, quality products.

Businesses:
Shop for Change Mark helps businesses make their products stand out as socially responsible and environmentally friendly.