Fair trade designed by and for Indian farmers, artisans, businesses and consumers
We currently work with over 5,300 marginalised small-scale farmers across Andhra Pradesh, Maharashtra, Orissa and Gujarat. We aim to grow the market for Shop for Change certified products to bring more disadvantaged farmers and artisans into the system and spread the benefits of fair trade to those who need it most.
Shop for Change Fair Trade builds on the successes of the international movement by establishing a uniquely Indian fair trade certification system and domestic fair trade market. We believe that it is important, now more than ever, to connect consumers with disadvantaged producers. Launching the Shop for Change Mark not only increases awareness among consumers, it also creates an entirely new value-added market for the benefit of Indian farmers.
We use a flexible system that meets the varying challenges faced by marginalised farmers and artisans across India. Exporting goods and adhering to fair trade standards has been a difficult challenge for many farmers. Shop for Change standards were developed and fine-tuned in broad consultation with specialists, academics and farmer and artisan organisations in India. From the outset, our objective has been to make it easier for farmers to sell to fair trade markets. Our standards work to meet the unique challenges faced by Indian farmers on the ground.
The certification process itself is participatory, giving farmers some flexibility in demonstrating how they meet strict Shop for Change standards. Farmers and farmer groups participate in identifying training needs and are included in the setting of goals and targets. Not only does this ensure standards are highly relevant to each farmer organisation, it also empowers farmers to set their own development agenda.