Many products that we use every day come from farmers or handicrafts artisans in our own backyard.   But the people who produce these products often can’t access markets directly, forcing them to sell on terms that don’t allow them to make ends meet or to invest in environmentally sustainable production.  While recent economic growth in India is benefiting many, there are millions of farmers and artisans who are being left out. Behind the products they produce - cotton, fruit, tea, coffee, and handicrafts to name a few - there is often a trail of missed opportunity, economic hardship, and environmental mismanagement. 

At Shop for Change Fair Trade, we believe that it’s possible to harness the power of markets to benefit poor farmers and artisans as well as big business. Using our Shop for Change label to help consumers see the connection between the products they choose and the people that produce them, we work to create opportunities for marginalised communities and improve their living and working conditions while at the same time creating opportunities for fair businesses to distinguish themselves in the market. more