Simply put, the Shop for Change label helps consumers differentiate ‘fairer’ products from others. Shop for Change has developed a set of standards for producers and companies that require adherence to its strict social, economic, and environmental principles. When products are produced and traded according to these standards, companies may display the Shop for Change certification label on the product. By voting with their wallets, consumers can send a message to companies that the market rewards businesses that commit to equal opportunity for producers and environmental stewardship.
The principles that make up the Shop for Change Fair Trade standards include:
- Equal opportunity for all people, particularly the most disadvantaged
- Healthy and safe work environments free from discrimination, harassment, and exploitation
- Fair wages for workers
- Environmentally sustainable practices
- Public accountability
- Long-term trade relationships between producers, producer organisations, and buyers
- Fair terms of trade between producers and buyers
- Building capacity of producers and producer organisations to increase viability and profitability
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